• Explore Markets

    Explore Markets

    Where Are Your Best Markets In Asia?

  • Overtake Competition

    Overtake Competition

    How Do You Overtake Competition In Asia?

  • What Do customer want in asia?

    Understand Customer

    What Do customer want in asia?

  • How Can You Find A Customer In Asia?

    Acquire Customer

    How Can You Find A Customer In Asia?

  • How do you launch your product In Asia?

    Launch Products

    How do you launch your product In Asia?

  • How do you price your product in asia?

    Define Price

    How do you price your product in asia?

  • How do you improve existing distribution channels in Asia

    Enhance Channels

    How do you improve existing distribution channels in Asia?

  • How do you boost sales in Asia

    Boost Sales

    How do you boost sales in Asia?




Frontstate is a boutique market research firm with a team of experienced B2B researchers, analysts and senior consultants formerly with leading consulting firms, and Fortune 500 corporations. Our staff come with very strong Asia market experience. Frontstate combines strategic marketing with the nuts and bolts of market research. This hand-on approach opens up a broader discussion with our clients to catalyze game-changing solutions.


Back in 2006 Frontstate was the first agency to focus on Asia B2B market research. With 10 offices in Asia we remain the premier and only Asia B2B market research firm. In 2009, Frontstate joined forces with Solidiance (HTML link) a Corporate Strategy Advisory firm focused on Asia. The combination of our forces helped us to offer more than just research data but clear Asia go-to-market strategy answers.


Our clients are exclusively large multinational corporation seeking new ways to grow in Asia:

  • 40% US firms
  • 25% European firms
  • 25% Japanese firms
  • 10% ASEAN conglomerates

We are Asia B2B marketing experts

Reaching out to other businesses is our business. Each year we conduct way over 10,000 B2B interviews across Asia. Assume that we are by now, well-connected...

We take a fresh perspective on your sector

We apply our Asia B2B market research skills to uncover the issues that really impact your business. We do not cut and paste pre-packed "research solutions". We listen and tailor projects to fit your business needs.

We are Asia B2B market research specialists

Amongst us, we speak all the key Asian languages and understand all Asian unique settings. With offices in China, India, Indonesia, Myanmar, Malaysia, the Philippines, Singapore, Thailand, the United Arab Emirates and in Vietnam, we indeed cover the full Asia Pacific. We are best-placed to leave no questions unanswered.

We help you to overtake competition

Who, What, When, What, Why & How? We understand that it is important to get the nuances right, so we get out in the marketplace and talk face-to-face to your customers, competitors, and distributors and a few more to understand what drives the current trends in your sector and how things will shape in the near future. Our clients enjoy the fact that we clear the market fog and give you clear paths to grow your Asia business.

We are a lot more than just B2B Asia market research

Thanks to our parent company, Solidiance; our consultants are able to support your market entry strategy, your product launch, your digital experience, your distributor search, your M&A scouting, and PMO. We are a lot more than just market data... .

Damien Duhamel
Chief Executive Officer and Managing Partner Asia

Damien has more than 17 years of marketing strategy consulting-related experience in Asia Pacific and has worked on multiple Fortune 500 and Government projects across the region. Prior to Solidiance, Damien had managed a market intelligence consultancy in Vietnam and a headed up the APAC region of the consulting arm of London-listed Aegis Plc, bringing out the company's revenue to a four-fold increase. Damien is widely acknowledged as an innovation and competitive strategy expert, and holds an MBA from the University of Chicago Booth School of Business.

Heiko Bugs
Chief Operating Officer

Heiko's expertise in the manufacturing industry has brought him the opportunity to present Asian topics at more than 30 international conferences in EU, US, India and China. He had sound experiences in advising and supporting MNCs' business as well as successfully developed a consulting firm into a high quality boutique focusing on industrial clients prior to Solidiance -- during which the number of staff grew 7x and revenue 13x over its next 7 years. Heiko studied Economics and Information Technology at Mannheim University, Germany and holds an MBA with Honors from Rutgers, USA.

Pilar Dieter

Pilar has served as an advisor to multinational Fortune 500 seeking process improvements and growth opportunities for the past 14 years. She had held responsible in managing projects related to supply chain initiatives, market growth strategies and M&A activities. As a top rated international seminar speaker, panellist and presenter, Pilar has spoken to global audiences on topics ranging from global trade management (GTM) to China's future expansion opportunities. Pilar has been an active member of the Silicon Valley Product Management Association, AmCham in Shanghai where she served as a committee chairperson, the Global Supply Chain Council, and Women in Logistics.

Zoran Vasiljev

Zoran possesses a long track record in building, growing and leading high-performing, multinational professional services companies in Asia, Europe and the Middle East. He has helped clients address issues and achieve enduring results in the areas of corporate and business strategy, organization and change, operations, financial management, and IT. He has also worked extensively in the areas of turnaround and performance management in the TMT, banking, hospitality, and sports industries. Zoran holds an MBA in Strategy & Operations and Bachelors Degree in Information Systems.

Allen Lee
Associate Partner

Allen is a management consulting industry expert contributing to the next strategy challenge, Innovative Growth, who has worked for many multinationals to advise on Pan-China strategies. Prior to Solidiance, Allen had started his own venture, advising international clients on market entry and product launch strategies in China for health products. Allen holds a Bachelor Degree in Finance from Fudan University, Shanghai, and a certificate from Harvard Business School’s Executive Education Program.

Mickael Feige
Associate Partner

Mickael has more than 7 years of experience in providing sound MNCs advisory on investment strategies and consulting services i.e. competitive analysis, market opportunity analysis, distribution strategy and partnership match-making in Japan, Singapore, Thailand and Malaysia with extensive credentials in the automotive, construction machinery, chemicals and renewable energy industries. Mickael is an Master graduate from Lyon Political Science Institute (France) where he focused on marketing strategies in Asia, as well as an MBA holder from INSEAD.

Omar Rao Aziz
Associate Partner

Omar possesses over 8 years of experience in consulting & ICT industries, Omar has managed large projects with MNCs in construction, healthcare, automotive, telecom, power generation as well as oil & gas sectors. Omar has devised clients with market entry and growth strategies by evaluating competitor landscapes, distribution channels, new technologies and customer needs. Worked extensively in markets for Singapore, India, China, Malaysia, Indonesia, Vietnam, Myanmar, Japan, Korea, Thailand & Philippines.

Erika Masako Welch
Business Development Director

Erika is Solidiance’s Regional Director of Business Development in the Middle East. She brings 5 years of regional experience focused on strategy consulting and business development, working with the region’s most influential corporations, government bodies, and foundations. Prior to joining Solidiance, Erika was the Manager of Business Development and Senior Advisor at a boutique management consulting firm specializing in sustainability advisory services where she established regional offices and led projects for dozens of organizations across the United Arab Emirates, Qatar, Oman, and Jordan in >10 sectors. She also brings with her consulting experiences from Canada, West Africa, and Central America. Erika received her B.Sc from McGill University, Canada and holds a Postgraduate Certificate in Sustainability Leadership and Business from the University of Cambridge, UK. Erika speaks fluent English, Japanese, conversational French and “survival” Arabic.

Hideki Hirose
Head of Japan Desk

Hideki advises mainly Japanese MNCs on ASEAN market entry by highlighting key differences between Japan and emerging market with 4 years of experience in management consultancy and more than 5 years experience in petroleum industry. Prior to joining Solidiance, he had provided consulting services for electronics, heavy industries and telecommunication companies where he was mostly engaged in strategic planning and BPR projects. Hideki studied literature at Waeda University in Tokyo and holds an MBA from the National University of Singapore Business School.

Fabian Teja Boegershausen
Manager Malaysia

Fabian has over 8 years of experience in research and consulting - focusing on market entry strategy, competitive intelligence, marketing, and sales in emerging markets as well as restructuring of foreign operations. He accumulated his tremendous experience through project execution in the automotive, industrial goods and consumer products field. He had also played different roles across different organizations, including working on several implementation projects and serving clients. He earned his Master‘s Degree in Financial and Industrial Management from Karl Franzens-University in Graz, Austria.

Sid Ahmed Bouziane
Principal Consultant, Healthcare

Sid is Solidiance's Principal Consultant, specialized in Healthcare industry, based out of our HQ in Singapore. His expertise is rooted from his two decades of experience in IT, business intelligence, and healthcare strategy. He brings 360-degree know-how from his extensive experience in working with healthcare organizations, regulators, medical insurances and providers. Prior to Solidiance, Sid was a CIO and Principal Consultant at Berlin Health Consultancy, a CIO at Green heading the IT department, as well as a Senior Information Officer at the Health Authority Abu Dhabi where he led the technical implementation of the E-claim platform for the Emirates of Abu Dhabi. Sid earned a Master Degree from the University of Pierre et Marie Curie in Paris and is fluently bilingual in French and English.

Christina Fanous
Business Development Manager, UAE

Christina is Solidiance’s Business Development Manager based in Dubai, UAE. She brings over 5 years of experience working with Fortune 500 companies across Europe, Middle East and the US, advising their growth strategies and helping them reach their goals. She has also carried out projects in the construction, automotive and chemicals industries across the UAE, Thailand and Indonesia for Fortune 500 firms. Prior to joining Solidiance, Christina worked for a major credit rating group in London, responsible for their Middle East Business Development division and had set up their Dubai office. Christina is fluent in English, Danish and Arabic. She holds a BSc from Southampton University and a MSc from SOAS, University of London.

Emma Chen
Business Development Manager

Emma manages Solidiance's client relationships in Greater China area. She brings along with her 5 years of market research experience working with Fortune 500 leading MNCs in FMCG and its affiliated sectors including ingredients and packaging to assist the clients in the Greater China market growth strategies. The type of projects she used to work with includes market entry, new product portfolio, competitive study, supply chain management, B2B customer survey and new category assessment. Prior to joining Solidiance, Emma has extensive experience working with government-related lobbying organizations to facilitate business cooperation between Europe and Greater China areas. Emma holds an MBA degree from Rotterdam School of Management at Erasmus University in the Netherlands.

Florent Rolland
Business Development Manager

Florent is our Business Development Manager for the Kingdom of Saudi Arabia. Florent has lived and worked in frontier markets most of his life. He has several years of experience servicing multinational clients in B2B (mining, construction materials, machinery, & manufacturing), and B2C (FMCG, Retail, & CPG). His area of expertise is in procurement, cost savings, project management, HSE, sales strategy, & customer acquisition and relations. Florent supports Saudi conglomerates seeking to diversify their local businesses and to grow in Asia. He also helps Fortune 500 to invest in Saudi Arabia. Florent holds a Master in Commerce from IFG in France.

Claudia Bonacker
Regional Director of Business Development, Europe

Claudia is Solidiance´s Regional Director of Business Development in Europe, based out of Berlin, Germany. She brings over 10 years experience in business development with professional service firms, working with multinationals as well as regional hidden Champions and governmental organizations. Prior to joining Solidiance, Claudia was a strategic consultant in the legal industry. Claudia graduated as a barrister/lawyer from the universities of Passau, Toulouse and Hamburg and holds a master’s degree in cultural management from the university of music and arts in Hamburg. She speaks fluent German, English, French and conversational Spanish.

Raul Herald

Raul is a Manager in our China office with a deep background in Finance (M&A and Private Equity) and Strategic Consulting. Before joining Solidiance, Raul worked for companies such as Merrill Lynch, SinoLatin Capital and Bain & Co. His areas of expertise center around emerging and frontier markets, particularly Latin America, China and the Middle East. He has ample experience in financial modelling, valuation, strategic planning, investment advisory, market intelligence and geographic expansion in various industries. Fluent in Spanish, French, English, Portuguese and conversant in Mandarin, Raul graduated from The American University with a Bachelor’s degree in Business Administration. He holds and MA in International Studies from The Lauder Institute at the University of Pennsylvania and an MBA from the Wharton School.

Michael Sieburg
Associate Partner

Michael has 5 years of experience working and studying in Vietnam, during which he led market entry, market growth, and site selection projects across a range of sectors, including high-tech, manufacturing, and consumer goods. Prior to Solidiance, he was based in New York City, where he had worked in a consulting/market strategy field as a research analyst covering Vietnam, Cambodia, and Laos. Michael graduated with a Master's degree in International Affairs from Columbia University and had been awarded a teaching assistantship for the Economic Development subject.

Gervasius Samosir
Manager Indonesia

Gervasius has over 6 than years experience in particular telecommunication, media and technology (TMT), energy, oil & gas and mining sectors in Indonesia. He had led projects which supported the growth of various leading companies across Indonesia, Malaysia and Philippines, during which he was involved in long term strategic planning development, market entry & market growth strategy expansion and implementation, distribution strategy, competitive analysis, finding channel partners and M&A activities. Gervasius holds an MBA from Asian Institute of Management, Philippines.

Naithy Cyriac
Senior Consultant Myanmar

Naithy has over four years of consulting experience during which she worked extensively with Fortune 500 exploring investment opportunities in ASEAN across a range of sectors including telecom, healthcare and construction. Prior to joining Solidiance, she had led various consulting projects including market entry strategy, investment opportunity analysis and competitive benchmarking. Naithy graduated with a MBA from the National University of Singapore and Cornell University.

Devshree Bhardwaj
Senior Consultant Philippines

Devshree is a Senior Consultant overseeing our Philippines operation based in Manila. She brings extensive growth strategy consulting and market entry experience across the Construction, Building materials, Chemicals, Automotive, Telecom, Healthcare and Industrial domains. She has successfully led projects across Asian markets including India, Philippines, Indonesia, Malaysia, Singapore and Australia. She has assisted Fortune 500 clients in assessing market opportunities, developing market entry and growth strategies, revamping channels, identifying potential partners, benchmarking competition and more. She holds a Masters in Management Consultancy from Leeds Business School.

Dinah Libre Balandra
Financial Controller

Dinah is a Philippine Certified Public Accountant (CPA) with over 6 years of professional experience in the field of audit and accounting. Prior to Solidiance, she had a broad exposure in financial assurance services of MNC, private and local companies listed in Philippine Stock Exchange and Not for Profit organization in various industries such as Power & Energy, Hospitality and Investment. She had also held responsible in finance and accounting division of Philippines' rural bank. Dinah graduated from Far Eastern University in Quezon City, Philippines with a degree in BS in Accountancy.

Sitaresti Astarini
Regional Marcom Lead

Sitaresti has spent 4 years extensively in media and journalism industry with professional experiences ranging from digital marketing and strategies, social media management, corporate communication and branding, public and media relations, event management and publication. She has worked in a multi-cultural team across 8 Asian countries and managed the Marcom division for the whole Asia region, during which the company's brand exposure grew significantly in a vast array of major and global medias. Sitaresti graduated from University of Indonesia with a BA in Communication Science, specialized in Broadcast Journalism.

Meet Our Team

We Do

Asia B2B Market Research in China, India, Indonesia, Myanmar, Malaysia, the Philippines, Singapore, Thailand, the United Arab Emirates and in Vietnam.
Yet we deliver a lot more than just data...

Markets Where are your best Asian B2B markets opportunities?

We determine the B2B market size potential in targeted geographical locations, allowing your business to prioritize most attractive segments. Market sizing can be done at any level of geographic detail, from provinces, to cities, countries, products, channels, brands, etc.

Competitors How can you overtake well-entrenched competition?

Through mapping and benchmarking of your Asia-based competition we reveal the advantages that the top contenders have. We uncover how they are leading their markets so that you can learn quickly, apply best -practices to your business, leverage their blindfolds and weaknesses, innovate and leapfrog your competition.

Customers Do you really know who are your B2B customers in Asia?

We help clients to better profile their customers. We uncover their real needs and wants, usage-attitude, purchase decisions towards your products and services, review their budgets and purchasing habits, analyze decision-making and decision-makers.

Aquisition & Retention What is your game plan for B2B customer acquisition and loyalty-building in Asia?

Acquiring new customers often requires substantial investment. Frontstate consultants analyze key factors to optimize your resources, while targeting the most attractive B2B customer segments in China, India, Indonesia, Myanmar, Malaysia, the Philippines, Singapore, Thailand, the United Arab Emirates and in Vietnam.

Products & Services How do you innovate for better return on new product launch in Asia?

After identifying your customers’ unmet needs, you may need to provide a new range of products and services. The wrong innovation will come with a big price tag. We help our clients test new products and services at the conceptual stage, and visualize the enterprise market scenarios and minimize product launch mistakes.

Price Why should you invest in pricing analysis and optimum pricing in Asia?

The right price at the right place gets your faster customer to buy-in. Through our B2B studies, we demonstrate the price sensitivity of your products / services to different Asian B2B customer segments.

Channels How can you identify and motivate strategic collaborators to enhance your distribution framework in Asia?

We help clients with their Asian channel management strategy; to develop effective protocols for collaborators to work in concert. We help to identify the right Asia distributor and to build the right mechanics to make your Asia supply chain effective with maximized margins.

Sales Force How can you boost your Sales Force Effectiveness in Asia Pacific?

We can help you to evaluate and identify pain points of your Asia sales force, set effective KPIs and work side by side with you to train your sales teams and implement the right processes.

We Cover

We design and conduct B2B market research for large enterprises in Asia, and like-minded institutions. At Frontstate, our team covers all different industry sectors throughout Asia.



We provide Asia market research to vehicle manufacturers, automotive suppliers, aftermarket suppliers, investment firms and automotive retail organizations.

  • Fleets
  • Trucks, buses and commercial vehicles
  • Automotive Parts and aftermarket
  • Public transport



Agricultural market research in Asia is challenging for most Fortune 500 companies. Climate, agronomy, geography, varying socio-economic situations and cultures, means there is no one-size-fits-all solution in Asia. With Frontstate, you know that our researchers are right there "in the field", adapting market research techniques to meet the unique requirements of the job.

  • Crop seeds
  • Planting Equipment
  • Fertilizers
  • Crop protection



Over half of the world’s construction for this decade is going to take place in Asia. We have extensive construction material market experience across Asia covering all types of materials including structural steel, pre-engineered buildings, roofing systems, insulation, paint, waterproofing, flooring, walling, coatings and surfacing, HVAC, etc. Our work covers the residential, commercial, and industrial segments.

  • Building Technologies and Services
  • Construction Materials
  • Green Buildings
  • Construction Equipment



The Asia chemicals sector is enormously diverse, covering everything from fertilisers, polymers, to industrial coatings and speciality chemicals. With our Asia B2B Chemical market research we help Fortune 500 capture more opportunities in the region.

  • Basic Chemicals
  • Life Sciences
  • Speciality Chemicals
  • Consumer Products

Financial Services

Financial Services

Local enterprise attitudes towards spending, saving and risk differs from one market to another. Our consultants provide in-depth perspectives into Asian markets for profitable growth.

  • Corporate Finance
  • SME Banking
  • Corporate Credit cards
  • SME insurance



Our researcher have years of on-the-ground experience in the Asia B2B medical equipment industry. Having worked across emerging markets in Asia, we understand the local pivotal healthcare & legal issues that impact your ability to succeed in the market. We work on Asia B2B healthcare market research and create value by providing actionable recommendations in line with the realities of the Asian healthcare markets. Our access to hospitals in Asia for in-depth market research, is close to none.

  • Medical Supplies and Consumables
  • Medical Devices & Equipment
  • Pharmaceuticals
  • Dental Supplies
  • Diagnostics
  • Hospitals & Clinics



Asia’s manufacturing industry shows different stages in terms of its development, from emerging to highly advanced. Tap into our Asia industrial B2B market research and intelligence to make profitable business decisions in complex and hard to understand sectors.

  • Machinery & tools
  • Raw materials
  • Heavy industry
  • Mining
  • Packaging



We provide in-depth B2B market research of the Asia logistics market. Clients come to us for competitive intelligence and for supply chain insights in the region.

  • Supply Chain Management
  • Aftermarket Logistics
  • Business Logistics
  • Production Logistics
  • Third Party Logistics
  • Warehouse management system
  • Shipping lines


Power &

Energy is critical to the growth of emerging Asian markets. Trailblazing market research for Asia green technology is our passion.

  • Oil & Gas
  • Renewable Energies: Wind, Solar, Hydro
  • Utilities



Our technology team is comprised of Gen Y 100% geeks who work and live with all the tools of our digital age. We provide in-depth analysis and tailored b2b Asia technology market research to address your enterprise clients business concerns.

  • Mobile Communications & IT
  • Digital Media Asia
  • Hardware
  • Software

Case Studies

We have conducted over a thousand large B2B projects by now for some of the largest companies in Asia. Here are a few cases studies highlighting our Asia B2B market research work in more details.

We Work With


私達 は、2006年に設立されたアジア市場での成長戦略とマーケティングに 
特化したコ ンサルティングファームです。 シンガポールと中国を中心に、 
当 初6名のコンサルタントでスタート致しました。

現 在は、中国 ・イ ン ド ・インドネシア ・ シンガポール ・タ イ ・ ベト ナ ム と
6カ国 に オフィ ス を 構 え、日本語を含めアジア各国の言語に堪能な 26名の 
コンサルタン トが在席し ております。 

日 系企業へのビジネスは2006年に日本の工業 関連のプロジェクトを手掛け て以来、 
翌年には、キャノン ・ト ヨ タ 等の東 南アジアへの顧客展開のサポートを致 しました。 
その後、住友 ・川崎重工業 ・博報堂 等 、日本を代表する数々の企業と連携し、
彼らのアジアでの成長を 加速させ、マーケットシェアの拡大に寄与いたしました。 

私達はエネル ギー・素材・産業材 、IT関連 、ヘルスケ ア等の業界に特に強みを
持っており、顧客の全てがグロバール企業です。今では、顧客リピート率が 80%となり、 
それは 私達が得た信頼の証と なっております。 

これからも 私達は、御社の アジアにおける事業をサポートし、付加価値の高い サービスを
提供 させて 頂きたいと存じております。 

私達は、アジアにおける御社の成長の可能性を 探し出します。 

どうぞ、お気軽に ご連絡下さい。 

対アジア戦略 / 流通サプライチェーン / マーケットセグメンテーション 
競争力ベンチマーキング / 価格とポジショニング 
B2Bブランディング / M&A / 市場参入 

廣瀬 秀樹(Hideki Hirose)
Head of Japan Desk
TEL:+65-3152-0301 (シンガポールオフィス直通)

Talk to Us

Contact us to discuss how we can help you to prioritize market segments, improve sales, capture market share, identify distributors, enhance your product portfolio, optimize your pricing, and better compete in China, India, Indonesia, Myanmar, Malaysia, the Philippines, Singapore, Thailand, the United Arab Emirates and in Vietnam.

China B2B Research

  • Suite 2101, Hong Kong Plaza No 283 Middle Huaihai Road 200021
  • P : +86 21 5113 2131
  • E :

India B2B Research

  • S3-E, 3rd Floor, Hansalaya Building 15 Barakhamba, New Delhi – 110001
  • P : o +91 11 4152 7888
  • E :

Indonesia B2B Research

  • Satrio Tower, 22nd Floor – Unit C2, Jl. Prof. Dr. Satrio, Kav C4, Kuningan Timur - Setiabudi, South Jakarta
  • o P: +62 21 2598 2120
  • E :

Malaysia B2B Research

  • 23A-02 Binjai 8 Premium SOHO 8 Lorong Binjai Kuala Lumpur 50450
  • P : + 60 3 21 810 692
  • E :

Myanmar B2B Research

  • Suite 602, 6thFloor, Building No.790
    Bogyoke Aung San Road
  • o P: +95 979 700 6465
  • E :

Philippines B2B Research

  • o Penthouse, MSE Building, Ayala Triangle, 6767 Ayala Avenue, Makati City, Philippines
  • o P: +63 (2) 625 5868
  • E :

Singapore B2B Research

  • Suite 07-05, High Street Centre, 1 North Bridge Road, Singapore 179094
  • P : +65 31520301
  • E :

Thailand B2B Research

  • Interchange Tower 21, #2109 - 21F, 399 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110, Thailand
  • P : +66-2-611-2665
  • E :

UAE B2B Research

  • Suite 402D - Dark Green Building, TwoFour54, Sheikh Zayed Road, Opposite Khalifa Park, Abu Dhabi, United Arab Emirates
    PO Box 769338
  • P : +971 (0) 24 420 420
  • E :

Vietnam B2B Research

  • Suite 704, Satra Dong Khoi Building, 58 Dong Khoi street, District 1, Ho Chi Minh City
  • P : +84 8 3521 8639
  • E :