One of the largest mobile handset manufacturers worldwide.
Our client's internal department was responsible for developing and articulating the company's business and technology strategy to key influencers and opinion leaders. We were selected to provide insights both into how the new direction is perceived, and also to track changes in perceptions.
We understood that in order to measure communication effectiveness, all key audience segments along the Indian value chain had to be analyzed.
We assisted the client by covering individually all key B2B segments and government agencies. We segmented the communication effectiveness into four different categories: consumer, internet services, business solutions, and infrastructure. Key insights and actionable distribution strategies were recommended based on careful analysis of the business partner's research results.
Our study confirmed that our client is not only the leader in sales of mobile devices but is also regarded as the best business partner in India.